MediaCentral provides a unified news and media production platform, with AI capabilities, that enables collaboration from any location, accelerating content turnaround. MediaCentral streamlines the entire production workflow, enabling dispersed teams to create better content faster, deliver to more outlets and devices, and maximize the value of your media.
Collaborate
Connect news teams everywhere to create the best content with ease.
- Adopt a story-centric approach to news production
- Break down boundaries between teams
- Instantly share media and knowledge
- Customize your workflows to meet your needs
Create and deliver
Power workflows to produce for any platform.
- Search, browse, and edit content easily now with enhanced audio capabilities
- Publish breaking news to digital platforms accelerated by AI
- All from a single unified interface
Manage your media
Find what you need when you need it, with advanced access controls and super-fast searching.
- AI powered phonetic search
- Detailed permissions management and media protection
- Advanced AI metadata enrichment and search
- Integrated storage
Innovate
Gain the agility required to address the changing media landscape.
- Optimize operations with AI enhanced workflows
- Create with your tools of choice
- Evolve workflows and transform your business
Scale
Flexibility to build and adjust as needed.
- Power unique production workflows with our open platform
- Deploy on-premises, in the cloud, or as a hybrid configuration
- Scale with confidence
CUSTOMIZE YOUR MEDIA WORKFLOW
MediaCentral | Publisher
Publish breaking news and sports highlights across multiple digital platforms.
Read more
MediaCentral | Collaborate
Plan stories, assign resources, and track tasks for story-centric workflows.
Read more
MediaCentral | Acquire
Preview, control, and schedule media ingest remotely from any location.
Read more
WHAT'S NEW
Edit your content
Enhance your editing experience with timeline audio waveforms. With multi track editing, voice over recording, customizable dissolves and full screen viewing, your editorial team can do more without going into the editing suite.
Manage your news shows
With NRCS capabilities for timing, show production and printing, you can do more in a web browser to prepare your bulletin for broadcast. Deliver news from the road with mobile apps for story writing, and review and approval.
Collaborate efficiently
Unify the creative process with planning, sharing, and tracking tools. Now with greater customization to provide the flexibility to tailor your workflows and meet the demanding requirements of the modern newsroom. Mobile, web, and in-app capabilities give users even greater visibility into tasks and assignments, including calendar views and light and dark modes on IoS.
Smarter search
Work smarter and find media faster with high-speed search capabilities. Discover what you need quicker with the new functionalities of in-folder searching. Search all your systems in one place, including AI powered phonetic search.
Success Stories
Broadcaster ZDF is Ready for the Future
German broadcaster ZDF chooses Avid MediaCentral | Cloud UX to meet the increasing demands of its long-term news and production workflows.
CNBC Arabia Transforms News Workflows
The business information channel modernizes its Doha and Dubai operations for greater efficiency using Avid’s innovative and comprehensive solutions.
ITV News Partners With Avid
UK’s biggest commercial broadcaster signs subscription deal to modernize news editing, storage, and management workflows.
Al Jazeera Upgrades News Workflow
Al Jazeera extends Avid relationship to enable subscription and SaaS cloud-based production for thousands of users worldwide.
RAI’s Modern Newsroom
To streamline production and create better content faster, Italy’s largest broadcaster upgraded with Avid.
Al Araby Virtualizes Newsroom
With MediaCentral at its core, the network enabled all contributors to collaborate from anywhere through a story-centric workflow.
SVT Goes Remote with Avid
To foster workflow efficiency, save money, and enhance collaboration, the Swedish broadcaster put its faith in Avid.
Stay up to date with the latest Avid news and more
Resources
*Adobe, Adobe After Effects, Adobe Creative Cloud, Adobe Photoshop, and Adobe Premiere Pro are either registered trademarks or trademarks of Adobe in the United States and/or other countries.